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BPI Talk to Us


One of the most integrated campaign McCann Worldgroup Philippines ever created.

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BPI Talk to Us


One of the most integrated campaign McCann Worldgroup Philippines ever created.

Client: Bank of the Philippine Islands

Agency: McCann Worldgroup Philippines

Year: 2011 - 2012

Role: Copywriter

Campaign Results:

  • In 2012, BPI became the #1 financial institution on Facebook in the country
  • BPI's online engagement rose 150% over the industry benchmark
  • BPI gained 1 million new customers in 9 months, the highest acquisition count in its 162-year history

Awards: 

  • Silver Tambuli for Integrated Digital Led Program 
  • Bronze Tambuli for Innovative and Integrated Media

 

 

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Maggi Tribute


The one idea that lasted several campaigns.

Maggi Tribute


The one idea that lasted several campaigns.

Client: Nestle Maggi

Agency: McCann Worldgroup Philippines

Awards: Silver Tambuli Award for Family Brands

 

"Tribute" was Nestle's campaign for Maggi Magic Sarap, as a way for thank moms for everything they do for our homes and our families. The successful TV commercial became the first of many more "Tribute" TVCs that followed.

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Globe Tattoo


Project Greatness: 10 viral stars in 1 inspiring viral video

Globe Tattoo


Project Greatness: 10 viral stars in 1 inspiring viral video

Client: Globe Telecom - Tattoo Broadband

Agency: McCann Worldgroup Philippines

Award: Bronze Tambuli for Advocacy, Asia-Pacific Tambuli Awards 2015

 

Project Greatness aimed to inspire people to defy expectations. We can't expect the youth to live by age-old words of wisdom--they're redefining the rules of success, influence, and impact today. This video acknowledges 10 great stories of people who did just that.

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BPI GetOutMore


A raffle promo turns into an exciting user-generated content campaign.

BPI GetOutMore


A raffle promo turns into an exciting user-generated content campaign.

Client: Bank of the Philippines Islands - BPI 24/7 Banking

Agency: McCann Worldgroup Philippines

Year: 2012

In the beginning, BPI 24/7 just wanted a raffle promo for new users of their online, mobile, and phone banking services. We exploded the campaign into something bigger: A nudge at the consumer's relentless wanderlust, the desire to be in an exotic place. This is exactly what BPI 24/7 offers them: the freedom to GetOutMore.

 

Launch: The Manifesto Video

 

OOH Billboard

Contest Website: Create your own GetOutMore Manifesto video

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BPI Amore


BPI Amore


Client: Bank of the Philippine Islands

Project: BPI-Ayala Malls Amore Visa Card Launch Campaign

Agency: McCann Worldgroup Philippines

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Red Ribbon


Red Ribbon


Client: Red Ribbon

Agency: McCann Worldgroup Philippines