Client: Bank of the Philippines Islands - BPI 24/7 Banking
Agency: McCann Worldgroup Philippines
In the beginning, BPI 24/7 just wanted a raffle promo for new users of their online, mobile, and phone banking services. We exploded the campaign into something bigger: A nudge at the consumer's relentless wanderlust, the desire to be in an exotic place. This is exactly what BPI 24/7 offers them: the freedom to GetOutMore.