Client: Bank of the Philippine Islands

Agency: McCann Worldgroup Philippines

Year: 2011 - 2012

Role: Copywriter

Campaign Results:

  • In 2012, BPI became the #1 financial institution on Facebook in the country
  • BPI's online engagement rose 150% over the industry benchmark
  • BPI gained 1 million new customers in 9 months, the highest acquisition count in its 162-year history


  • Silver Tambuli for Integrated Digital Led Program 
  • Bronze Tambuli for Innovative and Integrated Media